Having Joe Laur as a guest speaker was a great way to kick off the events for the year. This year’s events are focused on “Communicating Sustainability” and he is a great example of someone who can communicate sustainability to a wider audience.
He spoke of his work as a consultant in working with businesses to establish more sustainable practices – for its profits, its employees and customers, and the environment. He gave us some success stories like the Xerox Lakes Project where they are able to reuse and transform parts of older machines into materials for their new machines to increase their profit margins as well as to reduce their wastes. Another success story was the transformation of Nike whose reputation was damaged by sweatshop allegations to one involved in corporate responsibility.
If you were there, we’d love to hear what you thought!